Category: Branding

  • 4 Expert Methods to Name Your Candle-making Company Business

    4 Expert Methods to Name Your Candle-making Company Business

    Candle market trends have not shown any indications of slowing down, even though various candles are accessible on the market, with large suppliers and individual manufacturers.

  • Art Business Name? 4 Mind-Blowing Ways of Coining The Perfect One

    Art business name is proving hard to coin? This post can serve as a guide. The art industry is billion-dollar, and more people are turning their passions into money-making schemes. Creating art itself is hard work; the time, skill, energy, and ideas that go into churning out pieces like business paintings, potteries, etc., are immense […]

  • 6 Proven Strategies to Attract New Customers and Keep Them

    6 Proven Strategies to Attract New Customers and Keep Them

    Customers are the fuel that powers a business, it is important to have a strategy to help you win, keep and attract new customers. A Business’ survival largely depends on customers because even if a business has good products and qualified professionals to provide services, if they lack customers then there is no business. The […]

  • Small Business Branding: 5 Ugly mistakes you should never make

    Small Business Branding: 5 Ugly mistakes you should never make

    The deadliest mistake a business can make is to underestimate the power of branding, it is important for entrepreneurs to take small business branding seriously. The deadliest mistake a business can make is to underestimate the power of branding. Branding has to do with creating a strong, positive perception of a company, its products, or […]

  • Good Branding vs. Bad Branding: How to Tell the Difference

    Good Branding vs. Bad Branding: How to Tell the Difference

    Branding can change how people perceive your brand, it can drive new business, improves employee pride & satisfaction, creates trust within the marketplace and generally increase brand awareness.

  • Effective Pricing Strategies: 7 Ways to price your product

    Effective Pricing Strategies: 7 Ways to price your product

    You have a great product but you don’t know how to set the right price for it? The success or failure of a business largely depends on the pricing strategy you adopt. Using Effective pricing strategies can help your product gain traction and generate sales, while the wrong strategy could lead to lost sales or […]

  • 8 Powerful Social Media Customer Engagement Strategies

    8 Powerful Social Media Customer Engagement Strategies

    Customer engagement strategies are a strategy for establishing a consistent favorable experience that keeps customers coming back for your good or service. Customer engagement on social media is one of the best ways to create long-term, meaningful relationships with your audience. Social media is a powerful tool; businesses are majorly now using it as a […]

  • Build a Strong Brand Image for Your Small Business in 8 Steps

    Build a Strong Brand Image for Your Small Business in 8 Steps

    The best way to build a strong brand image for your small business is to start with a solid foundation. The foundation of your brand is the core values and principles that guide your business. It’s important to note that the process of building a strong brand image doesn’t happen overnight – it takes time and effort.

  • The Importance of Brand Management and How to Nail It

    The Importance of Brand Management and How to Nail It

    Brand management involves the process of improving how your brand is perceived by your audience and managing your overall brand reputation. Brand management has to do with firstly determining how your brand should be perceived, then analyzing how the brand is currently perceived,v and finally working to ensure you meet your brand perfection target. Generally, […]