Are you looking for new ways to connect with more customers and grow your business on social networks? If so, using Instagram for business can be a great marketing strategy to improve your brand’s results, regardless of whether your business is physical or local.
Instagram is a social network that allows users to share photos and videos with their followers in a very simple way. Currently, it is one of the most important social networks since Instagram has more than 1.4 billion active users, making it the ideal option to reach and connect with potential clients from all over the world.
In this blog article, we will give you 10 practical tips to use Instagram for business, even if you have no experience with this social network.
1. Upload high-quality images
As we have mentioned before, Instagram is a very visual social network, so it is important to use high-quality images in each of your posts. It doesn’t matter if they are posts, stories, or your profile photo, all content creators must take care of the quality of the images and videos they share with their users.
This will make your account look more professional and inspire confidence, which is essential when it comes to attracting new and better customers to your business. Take this tip into account: the first thing people see when entering a profile (besides the username) is the quality of content on your Instagram account.
So if you want your company to be seen as a trustworthy brand, make having good quality publications a priority. If you don’t have a professional photographer, don’t worry! This is not necessary to be successful on any of the social networks.
You can use your smartphone to take high-quality photos and create your posts. Just make sure the lighting is good and the image is properly focused.
2. Create a Compelling Business Profile
This is a tip that can make a big difference in the way you are perceived as a brand among your followers on this social network.
Instagram business profile is not the same as a personal account, the business profile has a much more professional and reliable appearance than a personal profile, and this can be noticed very quickly.
It is a great way to generate authority among your audience and connect with a new audience since your profile will be more tailored to the needs of your business.
You can add contact information, a link to your website, a link to your menu if you are a restaurant, a multi-link to other social networks, etc.
Hashtags are one of the most powerful tools that Instagram has to help us reach a wider audience with our account, giving surprising results. And of course, boost your brand and business to reach a new audience that is interested in your products or services.
When using hashtags on Instagram, be sure to first do a brief research through other profiles and publications in your sector. Always use those that are most relevant to the followers of your business or brand. For example, if you sell clothing, you can use hashtags like #fashion, or #style on your profile or in the posts on your account.
Don’t forget to also use hashtags on your brand’s Instagram that are specific to your business, these are great for creating brand awareness and can help you improve your positioning as a business and increase the reach of your profile in this application.
4. Use calls to action in your posts
Calls to action are essential if you want to generate leads or conversions on any social network, and Instagram is no exception.
In each of your posts, be sure to include a call to action that encourages your followers to take some type of specific action, such as visiting your website, subscribing to your newsletter, making a purchase, or downloading a lead magnet.
For example, you can use phrases like “click the link in our bio to learn more” or “swipe up to see our latest collection.”
Remember that the goal is to make it as easy as possible for your followers to take action on Instagram, so get creative with your calls to action and test different options to see what works best for your business.
5. Leverage Instagram Stories
Instagram Stories provide a unique opportunity to share behind-the-scenes content, exclusive offers, and quick updates with your audience.
Take advantage of features like polls, quizzes, and swipe-up links to encourage interaction and drive traffic to your website.
Use compelling visuals, concise captions, and a sense of urgency to capture the attention of your viewers within the 24-hour lifespan of a story.
6. Embrace Instagram Live
Connecting with your audience in real-time can be a game-changer for your business. Instagram Live allows you to engage with your followers through live video broadcasts.
Host Q&A sessions, product launches, tutorials, or behind-the-scenes tours to provide value and build a deeper connection with your audience. Promote your live sessions in advance to generate excitement and maximize viewership.
7. Explore Instagram Reels
Instagram Reels, similar to TikTok, are short-form videos that offer a creative way to showcase your brand personality and engage with your audience.
Use Reels to share quick tips, product demonstrations, or entertaining content that resonates with your target audience.
Leverage popular trends and challenges to increase the visibility of your Reels and reach a wider audience.
8. Utilize Instagram Shopping
Instagram Shopping allows businesses to tag products directly in their posts and stories, making it easier for users to discover and purchase products.
To utilize this feature, set up an Instagram Shop and connect it to your e-commerce website. Tag your products in your posts and stories, and provide clear calls to action to encourage followers to explore and buy your products directly from Instagram.
9. Analyze Instagram Insights
Instagram Insights provides valuable data and analytics about your account’s performance, including post reach, engagement, and audience demographics.
Regularly analyze these insights to gain insights into what content resonates with your audience, the best times to post, and the effectiveness of your marketing strategies. Use this data to optimize your content and refine your Instagram marketing approach.
10. Make ads on Instagram
If you want to reach a wider audience on Instagram, you should consider using ads.
This is a paid feature that allows you to promote your posts and stories to users who don’t follow you. You can use ads to increase brand awareness, generate leads, or even boost your sales.
Plus, they’re relatively easy to set up and you can use the same ad account you use for Facebook ads.