The largest social media platform in the world is Facebook. With over 1.23 billion active users, 62% of them log on daily to Facebook. Out of this billion-plus number of Facebook users, there are also a large number of people using hair extensions on Facebook.
Facebook has the ability to bring clients into contact with your hair extension business. A Facebook page for your hair salon is fantastic since it simply requires a time commitment. And Facebook helps you reach over 1 billion individuals!
You will learn more about how to sell hair extensions on Facebook by reading the list of doable actions shared in this article. Learn how to advertise your hair extension salon here. Just read this article if you have no prior knowledge of this or if you would like to learn more. Moreover, business education never ends.
How to Use Facebook for Marketing
You have three options on Facebook for marketing your hair extension company. Ads, sites, and groups are some of these media. Let’s explore each further.
Choose a Facebook advertising approach
You need to determine the advertising approach you will like to use for your page. In my opinion and as proven in research, Facebook is the best platform you can utilize to bring in new customers to patronize your business. However, you must make use of the platform’s advantages.
Facebook is not what it once was. Therefore, you will need to be strategic in your approach, especially for your hair business. Previously, you could make a page for your salon, publish it, and connect with your fans. You can still do it, but sadly fewer people will get to see your brand or product.
You need to be strategic in setting up your page, creating your content, reaching your target audience, and generating leads for your hair business on Facebook.
Create a Facebook marketing offer that CUSTOMERS can’t refuse
You need to make an offer page that turns consumers who see your business page into customers and recurring ones at that. Draw Attention to Your Facebook business page with the right content, images, and ads to attract new hair extension customers.
Your business page should have its own cover photo and profile image, just like a personal profile, giving you a fantastic opportunity to further promote your services. To attract their interest, you might include your rates or discounts on your cover photo.
There are many places you can seek for ideas for a creative Facebook cover; websites like https://www.canva.com are wonderful for quickly producing a cover photo that looks professional and stands out from the crowd.
Build a Facebook Business Page of your own for your hair business
You can create your business page for your hair business on Facebook by yourself. Click the arrow in the top-right corner and choose Create Page to create a Page from your account on Facebook.
Then you are to choose the category for your company. If you solely sell online, I advise choosing the brand or product category; if you also have a salon, choose the local business or place section.
The category you choose enables you to find the company page that best meets your needs and makes it easier for your customers to find you or your brand.
Run Facebook ads
Facebook ads are one of the most effective approaches to marketing your hair extensions business on Facebook. Because Facebook ads require so much demographic data from their users, they are more effective than traditional advertisements.
Ads are displayed based on impressions or clicks. You may establish daily spending caps to have control over your budget for Facebook ads. Also, make sure to organize your advertisement by location if you have a storefront so that your customers can easily find you.
There are several Facebook ad options, but four, in particular, are important for managing a hair extension business. Your digital marketing funnel officially starts here. They are Link Clicks, Web Conversions, Engagement on Post Pages, and Video Views. You can visit here to find out more.
You need to set the Facebook ads objectives for your salon to target your ideal salon customer on Facebook
Keep in mind that becoming an entrepreneur is a journey! Take your time testing out these techniques rather than rushing through them to ensure high-calibre output. Your target audience will value it!