One of the most active social media networks in the world right now is Instagram, and if you want to use this platform to promote your brand, producing valuable and interesting content is more crucial than you would think.
Most people or businesses open an Instagram page and just leave it blank for months or days because they don’t have an idea of what content to post, what is appropriate for their brand, how they should post, or when they should post.
The good news is that you don’t have to create fresh material all the time. Sharing content from relevant third parties, such as links, articles, blog posts, videos, etc., may be quite beneficial for small businesses, especially those that are just starting out.
However, your content should be more than merely tweeting links or articles at random, because this is not sustainable. Therefore you must carefully plan your content such that it is acceptable for your audience, brand, and Instagram page.
In this article, I will help you navigate how you can do all of these and most especially how to choose content for your business or brands Instagram page,
4 Ways to choose content for your Instagram page
It can be difficult to find what content to post on your Instagram, to come up with thoughts, the appropriate visuals, and the type of content to post on your feed. Because your Instagram content needs to look excellent in addition to being intriguing and relevant to your target audience, it is important to give much thought to this.
Here is how you can choose content for your Instagram:
1. Understand Your Audience
Firstly and most importantly your audience determines what type of content you should choose for your Instagram, and this does not only entail your current audience, it includes your prospective audience too.
You have little chance of producing engaging and excellent Instagram content if you don’t really understand your audience. Interviewing some of your target audience is a good place to start. Here are some questions you can ask your audience:
- What are they doing online?
- What problems are they trying to solve?
- What interests them?
- What would they find entertaining?
- Why did they follow my business in the first place?
Recognize their Instagram usage patterns, the profiles they follow most regularly, and their goals for utilizing the social media site.
2. Post high-quality visuals on your Instagram page
Instagram is a platform where aesthetics is king. An image that was poorly captured on camera or a graphic that was poorly made, or a video of low quality won’t thrive much on Instagram.
You need compelling photos and videos to grab people’s attention right away because we are in a fast-paced world and most people won’t spend many seconds or minutes on a post that doesn’t catch their attention at the first glance.
Utilize colours and filters wisely to create photographs that not only look fantastic but also give your Instagram feed a unified aesthetic. You should ideally stick to colour schemes and visual trends that complement your brand or business.
One way you can achieve sharing relevant and relatable content is by developing a content plan or calendar for your brand. This will help you stay consistent and helps you pace your content. It will also help you know what to write to obtain the greatest results.
Your content should be about things your audience would love to see, what they see themselves in, and what they would love to be or use. Your content should be more about your audience, it should speak with them and not speak to them.
You can also achieve this by following and jumping on trends that relate to your brand. Also, you need to stay updated with Instagram’s new features like reels, stories, Instagram shops, etc.
Growing your Instagram following also requires a lot of captions. They bolster your image by further elaborating on it, and they should include call-to-actions that offer your audience something to do after reading or interacting with your content.
4. Embrace influencer marketing
Partnering with an influencer is a fantastic strategy to use on Instagram to create a bigger and more active following very quickly. Knowing your target demographic well will help you choose the perfect influencer to work with, and once you do, they can help you produce high-quality Instagram content.
Using influencers kind of reduces the burden of your work because most times the influencers are the ones to think up the content ideas and also they do the execution of these ideas. Also, you get to combine traction from their followers and from yours too.
Instagram is the platform to use to showcase your brand or business in this 22nd century and it is important to do it well because the experience your customers get from your page could make or mar their impression of your brand or business. Therefore, you must be very intentional about this.