Small Business Leaders: It’s Time to Make These 5 Valuable Changes

The pandemic has forced a lot of small business leaders to re-evaluate some traditional work models. While some small businesses are gradually coming to the realization that despite having to make adjustments in their work models, they could still get close to the same result if not the exact result.

Gradually, small business leaders are also coming to the realization that as the pandemic is on and eventually when the pandemic is over, you will need to adopt some changes and pivot toward your company’s trajectory towards longevity and financial success.

Also read: These 9 Steps will help your business survive a Pandemic

Small business leaders
Small business leaders, assemble!

Zero-based budgeting

Going forward, small business leaders need to consider zero-based budgeting. Zero-based budgeting (ZBB) is a process that helps business leaders analyze and plan their businesses. It involves determining what the total needs of your company are, then assigning each department its share of those expenses. Your goal is to ensure that you’re spending no more than necessary in any given area, which can help prevent overspending or under-investment.

With a zero-based budget, you have to ensure your expenses match your income during the month. It means you are putting all your income to good use. You should understand that an increase in sales does not always lead to increased profits. And reducing your expenses will ultimately give you a better result.

Adopting the zero-based budget will help small business leaders, like you, decide on what expenses can be put off totally or pending the time they have things under control or they are able to make more revenue.

The best way to implement ZBB is by using a spreadsheet program such as Microsoft Excel or Google Sheets.

Reducing real estate assets

  • Reduce the number of locations.
  • Reduce the square footage of each location.
  • Reducing the number of employees per location is also a good strategy. In fact, if you have too many employees in one place, it can be very expensive to travel between locations and make sure that everyone is happy with their work environment.

You may want to consider moving some employees around or even offering them different jobs based on their skill set or experience level so they don’t feel like they’re being stretched too thin at your various branches/locations across town or across state lines!

This will help keep costs down as well because there will only be so much money spent on salaries alone (if any).

Automating processes

Automation is a great way to improve quality, reduce errors and focus on higher-value tasks. It can also help you work more efficiently as well as scale your business.

Automating repetitive tasks will save you time and money by eliminating the need for employees to do low-value work that could be done by computers or robots. Automotive tools enable businesses to scale larger operations with fewer people, which can reduce overhead costs while improving productivity levels across an organization’s entire workforce.

Changing pay structures

In order to attract and retain the best employees, you need to pay them more. You can do this by creating a “pay for performance” system where employees are rewarded when they achieve goals, such as getting more customers or higher sales figures.

This means that if someone is doing an excellent job of selling your product or service then they will be rewarded with bonuses and/or raises – rather than just being paid according to their position in the company’s ranking ladder.

Find your point of competitive differentiation and double down.

The first step to creating a competitive advantage is to identify your point of competitive differentiation. This means that you need to figure out what sets your company apart from its competitors and why it’s better than them in that area.

To do this, ask yourself: What is the one thing about my product or service that makes me stand out from other companies? Is there a feature or benefit no one else has? If so, make sure you take advantage of it by building value into your offering and marketing efforts around it—whether through word-of-mouth referrals or an innovative strategy like social media campaigns (see below).

Once you have identified your point of differentiation, double down on it! You should also consider adding more points as well; if there are any other features/benefits not listed above but still relevant for consumers who use them regularly enough (i.e., daily), then add those too!

Small business leaders, like you, need to make these changes to:

  • Create value for your customers.
  • Stay competitive in your market.
  • Be innovative, ambitious, and bold when it comes to product development or marketing campaigns, but always do it with a customer-first mentality!


We believe that these five strategic changes will help small business leaders achieve their goals and get the most out of their companies. We also know that many of these changes are not easy to make, and they require a lot of hard work on behalf of both owners and employees alike.

But if you can make these changes, your business will be better off in the long run—and so will your customers!

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