The Lenco Blog

Follow the Lenco blog for product update, business guides and post about banking

Barbie’s Massive Pink Marketing Campaign

In the summer of 2023, the world was swept up in the Barbie-core movement, thanks to Warner Bros.’s massive marketing campaign for Greta Gerwig’s “Barbie” movie. The film, starring Margot Robbie and Ryan Gosling as life-size versions of the iconic Mattel dolls, proved to be a cultural touchstone before even hitting theaters on July 21.