Lagos during Detty December is always full of life; music everywhere, crowds moving from one event to another, and businesses hoping to end the year on a high note. But something always stands out during the festive season; not every business saw the same results. While some were busy and booming, others were unusually quiet. It wasn’t just about what they sold or where they were located, the real difference came down to how well they had stayed visible and connected with their audience in the months before December.

What made the difference? Marketing.

If you’re wondering how to make your restaurant, fashion brand, or service business stand out in peak seasons like Detty December or even during quieter months, keep reading. Your marketing strategy could be the game-changer.

The Power of Consistent Marketing

Throughout the year, social media was flooded with restaurant reviews, influencer visits, and customer-generated content. These restaurants that invested in visibility; whether through Instagram reels, Google reviews, or influencer collaborations; were the ones reaping the rewards in December. On the other hand, many places that failed to build an online presence or market their uniqueness remained largely unnoticed, even during the busiest season.

Interestingly, some of the fully booked establishments had even received bad reviews earlier in the year. Yet, their consistent marketing efforts and word-of-mouth kept them relevant and ensured that when the time came, people still flocked to them. This highlights the power of staying top-of-mind, even in the face of occasional negative feedback.

Why Consistency in Marketing Matters

As a business owner, you might feel discouraged when your marketing efforts don’t seem to bring immediate results. However, marketing is like planting seeds; you never know when they will sprout. Here’s why consistency is key:

1. Brand Awareness Takes Time – Potential customers may not visit your business immediately, but seeing your brand repeatedly builds familiarity and trust.
2. Word-of-Mouth Compounds Over Time – The more people talk about your business, the more organic reach you gain.
3. SEO & Online Presence Work in the Background – Google reviews, website content, and social media engagement help people find you when they need your service.
4. Trends Are Cyclical – Today’s ignored post might become relevant months later when demand spikes, just like how December created a rush for well-marketed spots.

How to Ensure Your Marketing Works for You Later

To ensure your business doesn’t miss out on seasonal booms, here’s what you should focus on:

• Leverage Social Proof: Encourage satisfied customers to leave reviews and post about their experiences.
• Stay Active on Social Media: Regular posts, behind-the-scenes content, and promotions keep you top-of-mind.
• Collaborate with Influencers & Bloggers: Their reach can introduce your brand to a wider audience.
• Invest in SEO & Local Listings: Ensure your business is easy to find online with proper Google My Business optimization.
• Offer Memorable Customer Experiences: A great experience will turn first-time customers into repeat visitors.

How Lenco Can Help Business Owners

Running a business requires more than just great marketing, it also needs seamless financial management. Here’s how we can support you:

• Easy & Fast Business Transactions: Lenco provides a seamless payment system to help you receive payments from customers without stress. Choose from our convenient POS system or accept direct transfers to your Lenco account.
• Expense Tracking & Budgeting: Keep track of your business expenses and manage cash flow efficiently with Lenco’s smart financial tools.
• Automated Payments & Invoices: Save time by automating invoices and payments, ensuring your business runs smoothly even when you’re busy marketing.
• Multi-User Access & Payroll Management: Manage employee salaries and grant your team access to financial tools securely.

What You Can Start Doing Now to Prepare for December 2025

1. Audit your social media presence – Are you active and engaging or invisible and inconsistent?
2. Collect customer feedback – What did they love last December? What could be better?
3. Start content planning – Draft ideas for campaigns, menus, collaborations, and themes now.
4. Build relationships with food and lifestyle influencers – Engage now so they remember you when it counts.
5. Set a (preferably robust) marketing budget – Plan for ads and activations in advance. It pays in the long run.

December is a battle for attention; and those who plan, market, and show up consistently are the ones who win big.

In Conclusion

Marketing is not an instant gratification game but an investment. The businesses that stayed visible throughout the year in Lagos were the ones that thrived during Detty December. Similarly, your business might not see results overnight, but every marketing effort compounds over time. Stay consistent, keep building, and watch your marketing work for you when it matters most!

Need help simplifying your business finances while you focus on growing your brand? Open a Lenco business account today and take control of your financial future!