Branding is very vital in any business, it is important for businesses to invest in branding because your business will have an edge if you have a very effective brand strategy. Sometimes you wonder what branding is, how branding affects your business, what makes bad or good branding?
What is branding?
Branding refers to the practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. It is generally a marketing practice that helps to identify a product and distinguish it from other products and services. Other areas that are used to develop a brand include advertising, customer service, reputation, and logo etc.
How does branding affect your business?
Branding is very important to a business because of the overall effect it has on your company. Branding can change how people perceive your brand, it can drive new business, improves employee pride & satisfaction, creates trust within the marketplace and generally increase brand awareness.
What differentiates Good Branding from Bad Branding?
We all know that good branding is important. It sets you apart from your competitors, gives you an edge over them, and helps build trust with customers. But what exactly does this mean? And how can we make our brands stand out? These questions are important because if you’re not doing something right with your brand, it could be damaging to your business—and possibly even prevent it from growing at all! So let’s take a look at some things that make for good branding vs bad branding:
Good branding should be meaningful.
Branding is a way to communicate your values and purpose. It should be based on what you believe in and how you want customers to perceive your business. Good branding is focused on the customer experience, while bad branding focuses mostly on the product or service itself.
Good branding will help people remember who you are as a company—and it may even remind them of something they liked in the past (if it’s relevant). Bad brands tend not to last very long because their owners don’t know who they are or what makes them unique from other brands out there—they just seem like generic versions of everything else already out there today!
Good branding shouldn’t be confusing.
Good branding should be simple, recognizable and memorable. It should be easy to understand, consistent across all channels, not too flashy or boring.
Bad branding can be confusing because it doesn’t fit into one of these categories:
- Recognizable and memorable
- Easy to understand
- Consistent across channels/platforms
Good branding is authentic.
Authenticity is the key to good branding. It’s not enough to be a good brand—you have to show your actual personality, values, beliefs and passions.
When you brand yourself as an authentic person—someone who speaks their mind without fear of backlash or judgment—you’ll be able to connect with others in a deeper way than if you were just trying on different personas for the sake of making sales (or just looking cool).
Also Read: Brand Management: why is it so important?
A brand that has a story to tell has its appeal; It helps you build a connection with your audience. Story telling is important, people like to be able to connect a brand with a story, they are able to relate better with the brand, it makes it easy for people to trust your brand.
Ensure that your brand is engaging; make it interesting enough that your customers can interact with you. Adopt marketing strategies that involve your customers, let them know they influence how your brand evolves; it makes them feel like they are part of your brand. Consciously work at making your brand as transparent as possible. Your brand reflects your personality, so it should come naturally, you should not fake it.
Good branding isn’t too trendy.
A good brand is not too trendy. It’s not about being the latest, most-talked-about thing in any given industry. Good brands stay relevant by being thoughtful and creative—they don’t just follow trends blindly, but rather create them. Good branding doesn’t have to be expensive or complicated; it can be simple and short term if that’s what works for your business.
Good branding also doesn’t require a lot of time; often times people mistake trendy for meaningful because they’re trying to do too much at once (i.e., spending money on something that isn’t necessary). This can lead customers to feel confused when they try looking at multiple brands simultaneously because each one has its own unique look/feel/style etc., which makes it difficult for buyers who want something simple but effective (like myself).
Make your brand stand out by focusing on how you want to appear to your audience, rather than trying to copy other companies in your field.
If you want to make your brand stand out, focus on how you want to appear to your audience. This means identifying what makes your company special and unique, then using that as a foundation for everything else.
For example: if one of the things that sets apart a restaurant from its competition is its location—that it’s located in an old building or near a river or something like that—then use this as an opportunity for branding. Showcase this aspect with stickers or signs outside the restaurant (and maybe even inside).
Do some research into historic buildings in town; find one that’s close enough for people who might want to visit but doesn’t already have some sort of landmark associated with it! Take photos of these places so customers can learn about them too!
You could also focus on how people perceive other restaurants based on their experience at yours: if someone visits another place first before coming here, maybe he’ll think twice before choosing somewhere else next time? Maybe he’ll tell all his friends about us instead? That would be amazing!
Good branding doesn’t have to be expensive or time-consuming.
It’s important to remember that good branding is not about the money, it’s about the message. A good brand will help you get your message across in a clear way that resonates with your customers, while bad brands can make people think twice before they buy from you (and then never do).
To make your brand stand out, it must be true to who you are and what you care about.
It must be an authentic reflection of the experience you want your customers to have. This will give your brand a fighting chance against larger, more established brands that might have deeper pockets for marketing spend, but this is not where their advantage lies.
A brand is a promise, and it must be true to who you are and what you care about. It also has to reflect the experience that your customers want from you and how they should feel after using your product or service.
This can be accomplished in many ways: by using experiences as part of the marketing material (such as videos), by making sure that all content on social media reflects what makes your brand unique, or even just by putting out positive content from time-to-time instead of just posts about new products or services. The goal here is consistency across mediums so people know exactly what kind of company they’re getting when they buy something from us!
So, when branding your business and developing a brand identity, you have to think about who you are and what you stand for. The goal is not to find the most creative way possible to make money off of other people’s ideas or images (unless that’s what you want!). Your brand should be authentic and true-to-yourself; if it doesn’t reflect this, then chances are it won’t resonate with anyone else either.
As a business owner, you should ensure they stay on the good side of branding. As intangible as branding is, it influences how your business is perceived and can ultimately influence the success or failure of your business.
Good branding gives a good lasting impression; bad branding creates a bad lasting impression as well. Since both good and bad branding leaves a lasting impression, it is better to work towards creating a good one for your business.