Gen Z is the next generation of consumers. According to Deloitte, they will account for over 90% of consumer spending by 2020.
They are tech-savvy, democratic, and independent-minded. But what do we know about this group? How can you create a branding campaign that speaks directly to them?
In this post, I’ll give you tips on how to create a killer branding campaign that appeals directly to Gen Z’s values and interests.
Find out what motivates them.
When it comes to the Gen Z crowd, you have to be prepared for the fact that they’re not going to fall into your lap. They’re already out there doing things and finding their own way in life. However, this doesn’t mean that you can’t do anything about it!
When running a branding campaign for your product, one of the most important things is knowing what motivates them and finding out why they care about certain things.
This will help you create a successful branding campaign that resonates with these consumers and ultimately build a strong bond with them as well!
Know their challenges.
You’ve heard the term “Generation Z” before, but you may not know exactly what it means.
If you’re a brand looking to reach this demographic, then understanding the challenges they face will help you create a killer branding campaign.
They’re growing up with social media: Gen Z is the first generation in history to grow up with social media as part of their daily life.
This means they use these platforms more than any other group of people, and they’re much more likely than older generations (like millennials) to take advantage of them by interacting with others online or posting content themselves.
Learn about their values and what they believe in.
The Gen Z generation is the most diverse generation in history. They come from a variety of backgrounds, with different cultures and beliefs.
This makes it harder to understand who they are as a group, but it also means that you have more opportunities to connect with them.
You can learn about Gen Z’s values by asking yourself these questions: Do they believe in equality? If so, what do they think about gender stereotypes and gender roles? How does your brand align with its moral code? Is there anything specific about your product or service that might cause an issue for someone from another country (or even another continent)?
These are all questions you should be asking yourself before building out any digital marketing strategy for this demographic!
Be totally transparent.
Gen Z expects honesty and transparency in everything they do. They don’t care about being told what they want to hear, so you should be open about your brand values and what makes your business stand out from others.
Don’t try to fool them into thinking that you are different than other businesses by using fancy words or talking down on competitors—gen z wants real information from their brands, not false promises of greatness!
Don’t patronize them.
The tone of your brand should be consistent with the values you have for your company. If you treat Gen Z as though they’re kids and try to sell them things that aren’t relevant or useful, then there’s a huge chance that they’ll feel patronized.
This can lead to a lack of trust in your brand, which could cause them not to buy from you in the future.
It’s also important not to use condescending marketing tactics when talking about Gen Z, they’re already feeling like they’re special because they’re so different from everyone else; don’t make it worse by treating them like idiots who don’t know what’s best for themselves!
Show that you are a responsible company.
It’s important for you to show that you are a responsible company.
What does this mean? It means that they want to know what your company is doing to help the environment, and how it is helping the community. They also want to know that your company cares about its employees, as well as customers.
They don’t want to be sold to.
Gen Z doesn’t want to be sold to. They want to buy an experience, not a product or service alone. They’re looking for companies that value their needs and values, not just the latest business trend or idea.
In the end, the best way to connect with Gen Z is by understanding them. They want to be heard, they want to feel valued and appreciated, and they want their opinions to matter.
So don’t just brand them as consumers; make yourself a part of their lives so that you can create an environment where they feel like people who are important to you and not just numbers.