How to Write a Unique Selling Proposition USP to Make Customers Prefer You

Your unique selling proposition (USP) basically encompasses the value that your business provides. It signifies that you are making a promise to your customers. For example, if your business is into shoemaking, your USP could be a shorter delivery timeline – half the time your competitors deliver quality Leather/fabric. Find what sets you apart and make that your unique selling proposition (USP).