Art business name is proving hard to coin? This post can serve as a guide.
The art industry is billion-dollar, and more people are turning their passions into money-making schemes. Creating art itself is hard work; the time, skill, energy, and ideas that go into churning out pieces like business paintings, potteries, etc., are immense and enough motivation to make loads of money.
However, is your art sellable? Don’t get us wrong. We are not trying to rubbish the time you’ve put into crafting. We even think that your works are tremendously good. However, people focus too much on creating art but ignore the art business part. Crafting is only a part of the journey. Finding sellers and investors is the other part, albeit the more important one.
We understand that you have devoted lots of time to your passion, and focusing on the business side can be a herculean task. We’ve seen people hack both, and the results are very encouraging. Branding is important to every business because it is an effective marketing strategy. Your business shouldn’t be left out.
We understand that you have devoted lots of time to your passion, and focusing on the art business side can be a herculean task. We’ve seen people hack both, and the results are very encouraging. Branding is important to every business because it is an effective marketing strategy. Your business shouldn’t be left out.
The first important part of starting an art business is finding a suitable name. If you’re finding it difficult to get the perfect name for your digital art business or even an offline one, keep reading this article to get solutions.
To Use Your Name or Not?
When picking a name for the art business, an artist’s first struggle is whether to use their real name or a Doing Business As (DBA) name. Since we have supporting points for both sides, we will list them and leave the ultimate decision to you.
Why You Should Use Your Name
Art is original, and there is no better way to express that than using your name. The biggest part of the brand is giving your art business the human touch. Therefore, your name can help you achieve that. Using your name establishes a connection between you and the intending buyers because it highlights the face behind the brand.
Also, many of the most famous works of art have the artists’ names all over them. Leonardo da Vinci is famed for the Mona Lisa and The Last Supper paintings because of the brand’s name.
Why You Shouldn’t Use Your Name
We are in an age when people dabble in different ventures, and using your name might limit your chances of expansion. When you use a business name different from yours, you can add subsidiaries to your business without having to change any name.
The business can become bigger than you. When investment opportunities rise, other people can take control of your business. In the event that you become a minority shareholder, you no longer have huge control over your business, and since it can outgrow you, there’s no need to have your name as the business name.
How To Find the Ideal Name for Your Art Business
Steps to find the ideal name for your art business
All the established art companies you know started from somewhere. They all began with setting clear, actionable goals for their businesses; you need to do the same.
You have envisioned where your want your business to be in the future. The preparation starts with setting a unique identity for your brand. Think of what you want to achieve with your brand in 90 days, one year, three years, and five years. In addition, think of your target audience and the suitable product offerings for them.
Set Your Brand’s Tone
Because there are different types of art, it is beneficial for you to set the tone and elements of your brand. Doing this solidifies your brand’s foundation and suggests brand names for you.
To set your brand’s tone, you need to answer the following questions:
What ideas does your business have?
What are your business values?
What unique offerings do you have for your clients?
What differentiates your brand from others?
Use Relevant Keywords
There are keywords related to your line of business. We implore you to choose at least one that resonates with your brand’s offering. Art and business work hand in hand, and your business name should reflect that.
Check for Availability
What if your proposed name has been taken? There’s only one way to find out. Check with the relevant business name registration agency within your jurisdiction. Once it is available, you are good to go. Also, you can check social media too. Not all businesses are registered, so checking via social media is handy.
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