The Best Social Media Management Tools For Small Businesses

Social media management is a big responsibility, but it can also be a lot of fun.

Managing your social media accounts for your business is important for two reasons:

  • first, you need to make sure that you’re using the right tools to help you achieve the results from these efforts;
  • second, it’s important that all of your employees are posting high-quality content that reflects positively on your brand.

In this post, we’ll discuss some of the best social media management tools available today so that you can get more out of those posts than ever before!

Agora Pulse

Agora Pulse is a social media management tool that helps you manage your social media accounts. It’s an easy-to-use platform that allows you to schedule posts, track engagement and see what is working. You can also use it to find influencers.

The best part about Agora Pulse is how it allows you to connect with other people in the business world by linking all of your social media accounts into one dashboard (it even has a built-in messenger feature).

This makes it easier for people outside of your company who may not know each other but work at similar companies or have mutual friends who would be interested in following each other on Twitter or Facebook—or even just getting updates from different field journalists covering industry news!


Sendible is a social media management tool for businesses. It’s designed to help you keep track of all your social media accounts so that you can spend less time managing them and more time doing what you do best — running your business.

Sendible has a drag-and-drop interface that makes it easy for users to create posts or schedule posts for later. The tool also has built-in analytics dashboards, which allow users to see how their content performs across various platforms (such as Facebook and Twitter).

Sendible has an automation tool that allows users to create custom campaigns based on keywords or hashtags related to their company or brand name; this means they can automatically send out messages when someone mentions those keywords in conversation with other people online!


A buffer is a great tool for scheduling posts across multiple social media platforms. It can help you to find the right time to post, or even schedule your posts on Facebook, Instagram, LinkedIn, and Twitter.

The free version of this app allows you to schedule up to 20 posts at once and it has a premium version that gives you unlimited schedules per month (up from five) as well as extra features like custom URLs for each post and analytics tools that track how many people have seen your content through various means such as email subscriptions or RSS feeds.


Hootsuite is a social media management tool that allows users to manage multiple social media accounts at the same time. The free version of this software can be used by up to 10,000 subscribers and offers features such as scheduling posts, analytics, profiles, and more.

Hootsuite offers paid plans starting at $30 per month depending on how many users you want access to:

  • Basic – 1 user with unlimited traffic (up to 10k followers) $30/month
  • Pro – 2 users with unlimited traffic (up to 20k followers) $45/month
  • Enterprise – 5 users+ with unlimited traffic (up to 50k followers) $75+


HubSpot is a marketing automation platform that helps companies generate leads and close sales. It’s used by over 100,000 companies, including the White House, Harvard University, and IBM.

HubSpot has been named one of Inc.’s Best Workplaces for five years in a row (2017-2021). The company’s culture is “a collaborative group of people with different backgrounds coming together to solve problems together,” according to their website.

Also Read: How to grow your small business with social media


SocialPilot is a social media management tool that helps you manage multiple social media accounts in one place. It offers analytics, scheduling, and collaboration feature to help you keep track of your brand mentions and respond to them accordingly.

You can also use it to monitor your brand mentions and respond to them through automated responses or custom messages sent out on Twitter or Facebook Messenger (if they support it). If a customer posts something negative about your business on Facebook or Instagram, SocialPilot will let you know so that you can address it before other people see it!


Zoho Social is a suite of business apps that can help you to manage your social media accounts. The free version has all the basics, but if you want more features, there’s a paid version available.

Zoho Social comes with:

  • A dashboard for managing multiple accounts across different platforms (Facebook and Twitter) in one place
  • The ability to schedule posts for specific times or days based on your preferences or business needs. This makes it easy for businesses that have lots of content to share over time but don’t want to post every day because they don’t have time or know what will work best at different times during their marketing cycle. You can also set up automated responses so that followers see notifications when someone replies back; this helps them get involved faster without having anything automated happening automatically otherwise!


Loomly is a social media content calendar tool that helps you to create beautiful and engaging content for your social media channels. It has a drag-and-drop interface, which makes it very easy to use, even if you’re not familiar with graphic design tools.

You can also use Loomly’s templates (a collection of pre-made designs) or customize them yourself if you don’t like the default styles available in their library.

Loomly allows users to schedule posts from within their accounts on various platforms including Facebook, Instagram, or Twitter – so all it takes is one click!

With this feature alone, managing multiple accounts becomes even easier than ever before – especially since adding new posts will be automatic after they’ve been scheduled by default!

Managing social media accounts for a business with limited human resources can be quite difficult.

Social media management is the process of managing your brand’s presence on social media platforms. It involves setting up an account, posting content, and engaging with your audience.

To be successful in this area, you need to know what works best for your business model and target market.

For example, if you have a product or service that caters primarily to women aged 35-55 years old in North America who are interested in beauty products, then it would make sense for your company’s Twitter handle (your primary account) not only include words like “women” but also use hashtags such as #beautyaddict on every post so people can find more related content from other users within their network.

The best way to solve this problem is to use social media management tools to help you keep track of all the different factors that may affect your marketing campaign.

Social media management tools can help you manage multiple social media accounts, schedule posts, and track and analyze your social media accounts.

Social Media Management Tools To Help You:

  • Schedule Posts –

Social media management tools will allow you to schedule posts in advance so that they are published at a specific time (for example, every day at 1AM).

This is useful if it’s not possible for all of your employees or team members to post regularly on all their profiles.

If this is the case especially if it’s a small business with only one or two employees then scheduling posts early might be necessary for better results overall.

  • Track & Analyze Results –

As mentioned above, social apps like Hootsuite provide the ability to track how well certain campaigns are performing over time by comparing them against previous metrics from previous campaigns.

  • Automation Tool –

A good automated tool allows users unlimited access across multiple platforms without having any sort of knowledge about what else might be going on behind the scenes getting data from other sources such as Google Analytics etc.

This is useful for people who have little to no experience with social media, especially if they need help managing their accounts and keeping track of the results.

Automated tools will also allow users to schedule posts, monitor their progress on multiple platforms at once, and analyze how well certain campaigns are performing over time.


We have listed here the best social media management tools for small businesses to improve productivity. These tools help you track all your social media accounts in one place and also give you the ability to manage them from one location.

You can easily analyze your data and make changes according to what’s happening on the different platforms, which ultimately helps boost productivity at work.

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