Pinterest is one of the fastest-growing social networks out there. It’s mostly used by women between the ages of 18 and 34, and it has over 137 million users who actively use the platform every month. That’s a lot of potential followers! But how can you tap into this network? How can you get people to notice your pins? And what exactly is Pinterest anyway?
In this article, we’ll give you all the info you need on how to use Pinterest.
What is Pinterest?
Pinterest is a social network that lets users create and share collections of images and other media. The network is especially useful for visual learners, and users can pin any type of content: images, blog posts, recipes, travel tips, and more.
When you sign up for Pinterest, you’re not creating a personal website. You’re posting your pins online, and they’re accessible via a dedicated website or app, as well as on other social networks such as Facebook, Twitter, and Instagram.
If you’re looking for a social network that’s primarily for looking at visual images, you should definitely give Pinterest a try.
Why Should You Be on Pinterest?
To Grow Your Following
One of the best reasons to be on Pinterest is to grow your following. This is especially true if you have an e-commerce business. If you have quality pins that are interesting and engaging, your followers will click on them and explore your content. And if they like what they see, they might click on your products and buy them. More followers mean more traffic, which leads to more sales.
To Find New Customers
Pinterest is great for finding new customers. If you have an online store, you can use Pinterest to find new people to buy your products from you. Double down on this strategy by pinning images with information about your products, their features, and how they compare to other products. This will make your products more appealing to potential buyers.
To Build Your Brand
If you have an e-commerce business, you can use Pinterest to build your brand and grow your following. By putting relevant pins on your boards, you can build an audience that engages with your content and increases your brand awareness. This works especially well if you have an online store that sells products that are relevant to the topics you’re pinning.
To Gain Research Assistance
Pinterest can also be very helpful for researching products, brands, and industries. If you’re looking for new products to use in your e-commerce business, collecting information about popular products can help you narrow down your choices. If you want to break into a new industry, Pinterest can help you discover the names of the people you should be following and the companies you should be interacting with.
How to Sign Up for Pinterest
There are different ways to sign up for Pinterest, depending on how you want to access the network. You can sign up for an account at www.pinterest.com or you can use one of the many third-party services that let you access Pinterest via your mobile device.
Pinterest on the Web
Pinterest is primarily a website, so if you have a regular account, you can access it on any computer that has a web browser. You can also access your Pinterest account through a mobile device if you have a smartphone or tablet. This is the most convenient way to access the network, but it’s also the most limiting.
Pinterest via Mobile Device
If you don’t want to use a computer or smartphone to access your Pinterest account, there are services that you can use. These apps let you log into your Pinterest account, view your pins, and follow people. There are many different apps that let you access your Pinterest account, but we recommend Pinterest’s official app, which is available for iOS devices, Android devices, and Amazon Fire devices.
Tips and Tricks for Using Pinterest
Find What Your Audience Likes
The first step to using Pinterest effectively is finding out what your audience likes. This isn’t as hard as it sounds, and you can use a few tricks to get started. First, use Pinterest’s search feature to look for boards with keywords that are related to your products. These boards might have tons of pins, but if they have keywords related to your products, they could be worth checking out. Second, take a look at the boards you have on Pinterest. Which do you find the most appealing? If one of them is related to topics that you’re interested in, give it a try. That way, you can get an idea of what your audience is pinning.
Don’t be Afraid to Pin Multiple Times
While it’s best to pin content that’s related to your products and topics, there’s no rule saying you have to. You can also use Pinterest as your own personal brainstorming tool. You can pin images that spark new ideas and help you think of new products and ways to improve your business.
Another great way to get on Pinterest is by sharing others’ pins. There are boards with tons of pins, and you can repin these images to your own boards and also to other boards that you follow. You can also find boards that are related to your industry and look for pins that you can repin to your board.
Keep Your Boards Organized
As you’re sharing others’ pins, keep an eye on the boards you create on Pinterest. If one of your boards starts to get messy, try cleaning it up. You can pin relevant images from other boards or create your own boards that are related to topics you’re interested in.
Use Social Media for More Than Just Marketing
Pinterest is a great marketing tool, but it’s also a powerful social media network that can help you connect with friends and family. You can use it to share pictures with each other, follow each other’s pins, and even make plans with friends. These are all great ways to use social media and make connections with people you’re interested in, even if they aren’t shopping for your products.
Pinterest isn’t just for visual learners. Anyone can use Pinterest to collect interesting images and build an audience that engages with their content. You can also use Pinterest to find new customers and research products, brands, and industries. This social network is a powerful marketing tool, and it’s worth investing time in.