How To Build a Sustainable Competitive Advantage In Your Industry

competitive advantage

Your industry is changing, and competition is fierce. As a result, it’s important to understand what you need to do in order to maintain a sustainable competitive advantage. The following tips will help you build a sustainable competitive advantage for your business:

Understand your industry

How can you build a sustainable competitive advantage in your industry?

  • Understand your industry. What are the trends, technologies, and markets that are driving growth or decline? Who are the players in this space (customers, competitors)? What is their business model and how do they make money? What opportunities exist for new businesses to enter the market or grow existing ones through innovation or differentiation?
  • Understand your customers. From a consumer perspective, what is the most important factor when choosing where to spend their money on clothing (e.g. brand loyalty), electronics (e.g. brand preference), or healthcare products (e.g. quality of service)? Do people seek out brands with specific features or benefits such as low price tag vs high-quality construction–or both simultaneously?!

Analyze your competitors

The first step in building a sustainable competitive advantage is to understand your competitors.

It’s important to understand how they do business, and which areas are their strengths and weaknesses. You should also know what kind of customer base they have, what kind of pricing strategy they use, how much effort goes into marketing campaigns or product launches, and so on.

By understanding the competition as well as its inner workings (its strengths and weaknesses), you can make better decisions about where to focus your resources—and even figure out if there are ways for you to improve upon what works for them without having negative effects on yourself or other stakeholders within your organization.

Decide where you want to differentiate your company

Differentiation is not just about being different. It’s about being better than your competitors.

To differentiate your company, you need to ask yourself: What are customers really looking for? How can we give them that?

Differentiation can be achieved in many ways, including price, quality, service, and more.

Also Read: 6 Easy Ways To Building Brand Credibility

Create value for your customers that they can’t find anywhere else.

The best way to create value for your customers that they can’t find anywhere else is to have a unique value proposition.

You can do this by:

  • creating a product or service that no one else has;
  • delivering it in an unconventional way; or
  • providing something of extreme quality at an affordable price.

Be willing to change the way you do things.

This may sound like a no-brainer, but it’s important to remember that businesses are constantly evolving and adapting as they grow. If your company is successful in its current state, then it’s probably going from strength to strength; however, if it’s not seeing any growth or success despite being a good business—or even because of this—you’ll need something different from what has worked up until now.

The same goes for products and services: if customers are buying from your brand because of their quality and value (and no other reason), then consider offering more options for customization or customization options so that customers can choose exactly what they want from the core product line (and maybe even mix-and-match).

Understanding your industry and customers’ needs is an important first step toward sustainable competitive advantage.

Understanding your industry and customers’ needs is an important first step toward sustainable competitive advantage.

Understanding the needs of consumers, partners, suppliers and other stakeholders within your industry will help you identify opportunities to create value for them.


We’ve all been there. That day when you realize that even though you’ve trained your brain to think critically, it can’t seem to let go of old ways of thinking and acting. As a business owner or executive, it can be hard to know what steps are necessary when confronted with this kind of situation.

The good news is that this is an opportunity for us to take a closer look at how we approach our businesses and how sustainable competitive advantage might be created in certain industries through new approaches toward thinking and acting as leaders in those industries.