Best Funding Proposal Template for Start-Ups To Strike Gold

The funding proposal template has become a staple of the start-up community. It’s a way to provide your business team with a step-by-step guide on how to craft a compelling pitch that will convince investors of your company.

What Is The Purpose of A Funding Proposal?

A funding proposal is a document that you will use to convince investors of the value proposition of your business. It helps you identify areas where you need capital, how much money you will need, and how it will help your business grow.

The document should also include a detailed description of why your company is worth investing in, as well as any other relevant information about your company’s growth plans.

Start-ups Can Strike Gold with This Template

The format of this template is designed to help you focus on what’s important, get your message across clearly, and make sure that you have covered all the bases.

This template will help you focus on what is most important for investors when they read your proposal: Is it a good use of their money? Will they get value out of it? How will they know if it succeeds or fails? And so on.

What’s the Date?

The date of the funding proposal is the day you submit your proposal to a funding body. It’s important to know this date because it will determine how fast your application is processed and whether or not you have enough time to make changes if necessary.

The date of the funding request is when you submit a request for money with an interested party—the entity that may be willing to fund your project.

This may be different than the actual due date, which could be several months later but depends on how long it takes them to review your application and make their decision about whether or not they want to give out that specific amount of money at that exact moment in time (or ever).

The final date: This refers specifically to when everything actually goes through; namely once all parties involved sign off on each other’s documents before moving forward into actual funding disbursement (if applicable).

Executive Summary

The Executive Summary is a short, concise summary of your funding proposal that’s meant to give an overview of what you’re proposing and why it’s important. It should be no longer than 150 words and should include only the most important points about your business.

The format for an executive summary looks like this:

“Our company has developed a new technology that we believe will revolutionize the way people manage their finances.”

This type of language can be used in any scenario where someone needs to make one quick decision on whether or not they want to invest in your idea. If they’re interested in reading more details about it, they’ll check out their email inboxes later on at night when they’re bored (or maybe even during their commute).

Problem Statement

The problem statement of your funding proposal is a concise summary of the issue you are addressing, why this issue matters, and what needs to be done about it.

  • Problem: There are too many start-ups in the market that don’t have funding or don’t know how to find funding.
  • Solution: We will create an online platform where entrepreneurs can share their ideas with investors and get help finding funding.

The problem statement helps identify what’s wrong (or right) with your idea so that you can focus on improving it before moving forward with the development and testing phases


The solution is the key to your funding proposal. It’s what will convince investors that they need to invest in you. Here are some examples of solutions:

  • A new technology that can improve customer service or reduce costs by 30% over three years
  • An ad campaign that increases awareness of your brand by 10% within six months

Market Size and Trends

Market size and trends are important to know before you start your business. It’s important to understand the competition, how they’re doing and what they’re offering.

For example: if there are 10 competitors in your industry, it may make sense for you to focus on something different than everyone else out there.

If everyone else is selling a similar product but with slightly improved features or quality control, then maybe it makes more sense for you not only to offer the same thing as them but also to improve upon their offerings in order for your product(s) to stand out from all others on the market!

Competition Analysis

To help you come up with a funding proposal, we have prepared a list of competitors. You should also review their strengths and weaknesses, as well as any patents they may have.

If you have any intellectual property that could be used in your product or service, list this as well. If there is anything else unique about your business that could make it stand out from the crowd (i.e., if you are the only one who does what you do), mention them here too!

Lastly, list any alliances or partnerships with other companies who might want to collaborate on your venture later on down the road (if applicable).

Team Building and Management Structure

  • Team members should have the right skills for the job. A good team will work well together, communicate effectively, and manage their time efficiently.
  • Team members need to be able to work well with each other and understand each other’s strengths & weaknesses. This helps them build trust in one another so that they can achieve more as a team.
  • You also want your team members to have an attitude of working hard towards achieving goals by doing what is necessary at any given time – this will ensure that there are no distractions during work hours (as much as possible).

Financial Projections and Investment Analysis

A funding proposal should include detailed financial projections of the company’s growth, revenue, and profitability. It’s important to present this information in a way that is easy for investors or the board members you’re presenting your ideas to (you’ll need one or both of these people on your side).

This can be done by showing how much each section of revenue will grow over a specific period of time—for example, $100k in sales next year but only $50k this year—and then projecting forward from there.

The final part is an analysis of risk factors such as competition or cost-cutting measures necessary for success so that investors know what they’re getting into when investing in your business idea.

Also read: How To Secure Funding From International Investors

Learn how to write a funding proposal that gets a “yes!”

  • Be clear and concise
  • Use a template
  • Make it easy to understand
  • Use a professional tone (elevator pitch)
  • Be honest about what you can deliver and why the company needs funding
  • Include all the information you need to make a decision


As a start-up, you need to convince investors that your idea is worth the investment. This means creating a clear and compelling story, one that shows how your business will make a difference in the world and why they should invest in you instead of someone else.

The more you know about the process, the better prepared you will be. Keep in mind that these tips apply not only to investors but also to any company that might need a compelling business proposal.

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