B2B (business-to-business) brands are those that provide goods and services to other businesses rather than to individual consumers. In today’s rapidly changing business landscape, it is important to keep an eye on innovative B2B brands that are making waves and changing the game.

In this article, you will learn about some of the B2B brands that you should keep an eye on, their success stories, and what they are doing that you can adapt to move your B2B brand forward in 2023. Below are some of the brands you can learn from

1. Slack:

Slack is a cloud-based collaboration platform that has quickly become a game-changer in the way teams communicate and work together. It offers a range of features such as real-time messaging, file sharing, and integration with other tools, making it easier for teams to stay organized and connected. Slack’s growth has been phenomenal and it is now used by millions of teams worldwide, making it one of the leading B2B brands in the market.

2. Hubspot:

Hubspot is a marketing, sales, and service software platform that provides an all-in-one solution for businesses looking to grow. It offers features such as inbound marketing, CRM, and service management, making it a one-stop-shop for businesses looking to streamline their processes. Hubspot’s growth has been impressive and it is now used by thousands of businesses around the world, making it one of the top B2B brands to keep an eye on.

3. Salesforce:

Salesforce is a customer relationship management (CRM) platform that provides businesses with a range of tools to manage customer interactions, sales, and marketing. It is one of the largest B2B brands in the market, with a market capitalization of over $100 billion. Salesforce has been growing rapidly and is now used by millions of businesses around the world, making it a must-watch brand in the B2B space.

4. DocuSign:

DocuSign is an electronic signature and document management platform that provides businesses with a secure and efficient way to sign, send, and manage documents. It has quickly become a game-changer in the way businesses conduct their operations and has been growing rapidly. DocuSign is now used by millions of businesses around the world, making it a must-watch B2B brand.

5. Zoom:

Zoom is a video conferencing platform that provides businesses with a simple and efficient way to connect with others, whether they are in the same room or on the other side of the world. Zoom has quickly become one of the most popular video conferencing platforms in the world and is now used by millions of businesses worldwide. With its growth showing no signs of slowing down, Zoom is definitely a B2B brand to keep an eye on.

6. Wrike:

Wrike is a project management platform that provides businesses with a range of tools to manage their projects and teams. It offers features such as task management, time tracking, and collaboration, making it a one-stop-shop for businesses looking to streamline their project management processes. Wrike has been growing rapidly and is now used by thousands of businesses around the world, making it a B2B brand to watch.

7. Dropbox:

Dropbox is a cloud-based file storage and collaboration platform that provides businesses with a secure and efficient way to store, access, and share files. Dropbox has been growing rapidly and is now used by millions of businesses around the world, making it a B2B brand to keep an eye on.

8. Asana:

Asana is a project management platform that provides businesses with a range of tools to manage their projects and teams. It offers features such as task management, collaboration, and time tracking, making it a one-stop-shop for businesses looking to streamline their project management processes. Asana has been growing rapidly and is now used by thousands of businesses around the world, making it a B2B brand to watch.

9. Microsoft Teams:

Microsoft Teams is a collaboration platform that provides businesses with a range of tools to communicate and work together. It offers features such as real-time messaging, file sharing, and video conferencing, making it a one-stop-shop for businesses looking to streamline their communication processes. Microsoft Teams has been growing rapidly and is now used by millions of businesses around the world, making it a B2B brand to keep an eye on.

10. Freshworks:

Freshworks is a customer engagement platform that provides businesses with a range of tools to manage customer interactions, sales, and marketing. It offers features such as customer support, sales, and marketing automation, making it a one-stop-shop for businesses looking to streamline their customer engagement processes. Freshworks has been growing rapidly and is now used by thousands of businesses around the world, making it a B2B brand to watch.

In conclusion, B2B brands play a critical role in the way businesses operate and communicate, and it is important to keep an eye on the brands that are making waves and changing the game. From Slack to Microsoft Teams, Freshworks to Hubspot, these B2B brands are transforming the way businesses work and compete. If you want to stay ahead of the curve, be sure to keep an eye on these B2B brands.