5-Point Action Plan for Building Strong Business Partnerships

A strong business partnership is essential to drive innovation and growth. But it’s not easy to build a successful partnership, especially if you’ve never done it before.

Partnering has its own set of rules that are different from those governing other business relationships. With a strong foundation, it’s possible to build a lasting partnership that serves both parties well.

Here are five steps that will help you develop your first productive business partnerships:

1. Identify what you need to drive the business forward

This step is vital because it will help you avoid wasting valuable time on projects that aren’t going to move your business forward or have any impact at all on your bottom line. It’s also important not to worry too much about what others are doing; they may have different goals, which can be good or bad depending on how they’re achieved, but in general, it’s better for everyone involved if we all focus on our own goals rather than trying to conform with others’ expectations and agendas (which often don’t match ours).

Set measurable targets and deadlines so everyone knows where they stand with respect to each other’s progress in this area — including yourself! This is especially important if there are multiple people working together toward one goal; otherwise, things get complicated quickly when someone needs something from another person who isn’t yet ready yet either due lack of resources or just taking longer than expected so far.

2. Determine your ideal partner

  • Determine your ideal partner. What are the characteristics of your ideal partner? What are their strengths and weaknesses? What do they bring to the table? Are there any particular areas that need improvement, or can you work with them on building a stronger relationship in those areas?
  • Identify what value proposition each person has for working together, as well as their goals and objectives for the partnership.

3. Build a database of potential partners

This can be as simple as a list of people you know who might be interested in working with you, or it can be more formalized depending on the type and size of the business. For example, if you’re starting a new company that needs funding, then your database might include venture capital firms and angel investors; if you’re looking for a strategic partner, then your database might include companies in related industries.

Identify all the potential partners that meet your criteria, and put them into a database. You can use Excel or any other software tool for this purpose. As you’re building this database, keep in mind: What is the value proposition for each person? What are their goals and objectives for working together? How does each person fit into your overall business plan?

Start with your personal network and expand outward. Look for people who are already doing what you want to do, and ask them if they’d be willing to talk about their experiences. Then expand your search to include other areas of expertise, whether related or unrelated to yours.

Be selective when choosing partners. You want people who are going to be active participants in building your business. If you’re forming a partnership with someone, make sure that both parties understand what each of you will contribute and how it will benefit the other. The more selective you are, the better your chances of finding a good match. Look for people who have complementary skills and interests, who share your values and work ethic, and who will contribute something new to your business.

Find potential partners by:

  • Networking with people who are working in your industry or area of interest. You may be able to find potential partners at conferences, seminars, workshops, and other events related to your field.
  • Making business connections by volunteering for organizations that have a mission you believe in or by serving on boards and committees.

4. Run a structured partnership process

The first step in building strong partnerships is to define the problem. It’s important to start by asking yourself: What are we trying to achieve?

Once you’ve identified your goals and objectives, it’s time for a little planning. Set clear milestones that will help keep you on track as you move toward achieving them. For example, if one of your primary goals is reaching 500 memberships by March 1st, 2023 (a reasonable expectation), then make sure everyone involved knows where they stand with regard to meeting this goal before committing resources towards projects and initiatives that don’t directly relate back into reaching their own personal milestones.

It can be easy for people to work together in small groups like this one at work or even at home—especially when there might not be anyone else around them all day long! But remember: Everyone has different interests so try not to worry about what others’ motivations might be when coming up with ideas together; instead focus on being ambitious while still staying realistic at all times!

5. Take an agile approach to partnerships

An agile approach to partnerships is an excellent way to build them. Agile business practices include:

  • Taking a holistic view of the customer’s needs and wants.
  • Using data-driven decision-making (aka “data mining”) rather than gut instinct or old-school methodologies like intuition.
  • Recognizing that every person involved in a partnership has unique values and perspectives, means you need to adapt your approach based on their input.

It’s important to identify a need before looking for a partner, and think about what you need in order to serve your customers the best

The first step in building strong business partnerships is to identify a need before looking for a partner. Identify what you need in order to serve your customers best, and make sure that your partner has the same goals as you. It’s important not just to look for a partner, but also to ensure that they are willing and able to help you achieve those goals!

Also Read: Partnership Agreement and Its Contents


The process of partnering with other companies is a lot like starting a business in general. It’s important to think about what you need, how you communicate with your partners, and how much time and money they will be able to invest into helping grow your business.

There are many different types of partnerships out there, so it’s important to think about finding the right fit for both sides before diving into anything too serious.

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