12 Entrepreneurship Styles You Didn’t Know Existed

Entrepreneurship is a dynamic and diverse field, offering various avenues for individuals with different goals and aspirations. Whether you’re a seasoned entrepreneur or just starting, understanding the different types of entrepreneurship can be crucial to finding the right fit for your goals and values.

In this comprehensive guide, we’ll explore 12 distinct types of entrepreneurship and provide insights to help you navigate the entrepreneurial landscape effectively.

Small Business Entrepreneurship

Small business entrepreneurship in Nigeria is characterized by ventures aimed at supporting families and maintaining modest lifestyles. These entrepreneurs often fund their businesses through personal savings or loans from friends and family. Recognizable Nigerian examples include local grocery stores, roadside food vendors, and family-owned boutiques.

Large Company Entrepreneurship

In Nigeria, large company entrepreneurship is exemplified by organizations like Dangote Group. These companies thrive on innovation and a commitment to sustaining growth. They continuously expand their product lines and services. Small Nigerian startups that experience rapid growth may eventually transition into large company entrepreneurship, potentially through acquisitions.

Scalable Startup Entrepreneurship

Nigeria’s tech ecosystem is buzzing with scalable startup entrepreneurship. Startups like Paystack, which was acquired by Stripe, exemplify this type of entrepreneurship. They begin with innovative solutions, secure funding from venture capitalists, and aim for rapid expansion. These startups attract specialized talent and focus on achieving high returns.

International Entrepreneurship

Nigerian companies like Flutterwave and Andela have expanded beyond national borders. Flutterwave provides payment solutions across Africa, while Andela connects African tech talent with global companies. These businesses often start in Nigeria and expand internationally to meet the rising demand abroad.

Social Entrepreneurship

Nigeria has seen a rise in social entrepreneurship, with organizations like Farmcrowdy. Farmcrowdy uses a tech-driven platform to connect investors with small-scale farmers. Social entrepreneurs in Nigeria prioritize solving social issues while ensuring financial sustainability, and making a positive impact on local communities.

Environmental Entrepreneurship

Green energy startups like Rensource in Nigeria focus on providing environmentally friendly solutions. They prioritize eco-friendly practices and offer products or services that promote sustainability and reduce environmental impact.


Nigeria’s tech-savvy entrepreneurs, often referred to as technopreneurs, have led to the growth of companies like Flutterwave and Interswitch. These businesses leverage technology to develop innovative payment solutions and drive financial inclusion in Nigeria.

Hustler Entrepreneurship

Nigerians are known for their entrepreneurial spirit. Hustler entrepreneurs like Innoson Vehicle Manufacturing Company Limited founder Innocent Chukwuma epitomize the drive to start small and work hard to achieve success. They create opportunities, embrace challenges, and have a high tolerance for risk.

Innovative Entrepreneurship

Nigerian businesses like PayPorte, an e-commerce platform, showcase innovative entrepreneurship. These entrepreneurs introduce novel ways of doing business and provide unique products or services. Innovative entrepreneurship often requires significant investment to turn groundbreaking ideas into reality.

Imitative Entrepreneurship

Nigerian businesses in the fast-food industry, such as Tantalizers and Sweet Sensation, follow imitative entrepreneurship. They adopt existing business models, often under franchise agreements, and focus on refining processes to cater to local tastes and preferences.

Researcher Entrepreneurship

Researcher entrepreneurs in Nigeria emphasize thorough market research. Jumia, Nigeria’s largest e-commerce platform, relies on data-driven decisions and in-depth market analysis to guide its strategies. They believe that a well-researched plan minimizes the risk of failure.


Nigeria’s digital entrepreneurs have ushered in a new era of cyber-preneurship. Businesses like Konga and Jumia operate as e-commerce platforms, offering products and services online. They provide convenience by eliminating the need for physical stores and serving a tech-savvy customer base.

Also Read:Entrepreneurial Business Lessons from Unlikely Sources for SMEs


Embracing your entrepreneurial journey in Nigeria means understanding the diverse types of entrepreneurship available. Whether you resonate with the grassroots approach of small business entrepreneurship, the innovation-driven tech ecosystem, or the social impact initiatives, Nigeria offers a thriving entrepreneurial landscape. As you explore these avenues, keep in mind that your entrepreneurial path may evolve over time, so remain open to new opportunities and adapt to the ever-changing world of entrepreneurship.

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