10 Types of Customers and How Best To Serve Them

The customer is the center of your business. If you’re in retail, they’re the reason you exist. If you’re in restaurants, they’re the reason people come back again and again. But what makes a customer different from one business to another? And how can you best serve them? In this article, we’ll explore 10 types of customers and how to best engage each type so that your business can thrive long-term!

The First-Time Visitor

A first-time visitor is a person who has not been to your business before. They may be familiar with you through word-of-mouth or social media, or they could have been referred by another company. The first-time customer is the most important customer for any business because he or she represents years of incremental revenue and loyalty.

The first-time visitor needs to be treated well; simply put, if you treat them like dirt then no one else will want anything to do with you either! Your job as an owner (or manager) should be simple: make sure that everyone on staff knows their jobs so they can provide better service than before without having to ask questions about what needs doing next.

The Curious Customer

The curious customer is not sure about the product or service. This person may have some questions, but they need a lot of information to make a decision. They will buy if they are convinced that their purchase is good for them and their needs.

The Bargain Shopper

The bargain shopper is the consumer who knows exactly what they want and will buy it from any source. Their main concerns are the price and availability of products or services. Bargain shoppers often have a high tolerance for risk, which can make them difficult customers to please. They’re also more likely than other types of consumers to believe that all products are equal in quality and usefulness—no matter what price tag says otherwise!

The best way for you as an entrepreneur to serve this type of customer is by offering them discounts on products or services if they use your business name when making their purchase decision; however, it’s important that this doesn’t come at the expense of your reputation as a premium brand (this could mean losing out on future business).

The Deal Hunter

Deal hunters, also known as buyers of last resort, are hard-core buyers who will buy a product or service only once it’s gone on sale. They have a deep sense of urgency and don’t want to wait around for sales; they want their deal now!

To attract these customers:

  • Keep your prices low. This can be done by lowering prices on existing products or services (e-commerce) or offering free shipping or other incentives for buying new items at this moment in time (retail).
  • Make sure you have enough inventory stocked up so that orders go through quickly and don’t have to wait too long before receiving them due to a lack of stock availability (online retail). Also, remember that if you have a large selection available then most likely people won’t be able to find what they’re looking for even if they’re willing to pay full price; therefore it may make sense from an economic standpoint not charge full price because people won’t buy from someone else anyway!

The Price-Driven Customer

The price-driven customer is very concerned about price. They don’t care about quality, service, or reputation as long as it’s cheap!

In order to serve this type of customer effectively, you need to be able to provide them with excellent value for their money and have the ability to offer discounts on products or services if needed. This can sometimes mean sacrificing the appearance of your product in order you keep margins low enough so that you can still afford those discounts (or reduce your profit margin).

The Loyal Customer

A loyal customer is one who continues to be a repeat business purchaser. They buy more of your products and services than they would have otherwise, and they’re also more likely to recommend you to others.

As a result, loyal customers are less likely to shop around for prices or switch brands simply because they’re no longer interested in what you offer. Loyalty also means that when something goes wrong with the product or service (such as an error), loyal customers will tend to stick around longer before switching vendors entirely—and even then, they’ll often continue using your products/services until they find another solution that works better for their needs.

Also Read: A Complete Guide To Improve Customer Loyalty

The Frequent Shopper

Frequent shoppers are important to your business. They are loyal and spend more money than first-time visitors, so it’s in your best interest to learn how best to serve them.

These customers are known for their loyalty and will continue spending with you as long as possible. To maintain this loyalty, offer frequent buyer discounts and reward programs that give them something back every time they spend with you (such as points or gifts).

The Indecisive Buyer

As you can see, the indecisive buyer is a good customer. They may not know exactly what they want or need, but it’s important to keep in mind that their needs are still valid and addressable. This customer is more likely than any other type of customer to benefit from being served with patience and kindness, as well as an open mind and willingness to try things out before committing fully.

The indecisive buyer might be hesitant about making a decision on their own because they’re unsure of how much time and money they will need for the project at hand—or even if they should do anything at all! The best way forward here is by offering help with this process through demos (which we’ll talk more about later), surveys/focus groups/etc. so that there’s no pressure put on anyone else who works at your company but also helps them understand what makes sense for them personally during this phase of life (whether now or later).

The VIP and Premium Customer

The customer who is a repeat buyer purchases more than one type of product or service from your company and has a high lifetime value. This person is loyal to your brand and likely to recommend you on social media or at the airport when they see someone else wearing your product, even if it’s not something that directly relates back to their purchase experience.

The Repeat Saver. (Not the same as the loyal customer.)

The Repeat Saver is a customer who comes back again and again because they know they’ll get a good deal. They’re not necessarily loyal customers, either—they may use your product or service just once before moving on to something else. The Repeat Saver is not price-driven but rather cost-conscious: when shopping around for a new car, for example, this person will compare prices from different dealerships before making their decision about which one to buy from (and what their monthly payments will be).

Repeat savers tend to be older than average consumers; it’s also important that these customers have a high income so that the company can afford its overhead costs (renting office space).

What makes a customer is different from one business to another.

The types of customers you’re serving will impact the way you can reach out to them. For example, a customer who’s loyal is likely to be more willing to buy from you again in the future than someone who doesn’t shop with you regularly. In addition, price-conscious shoppers are more likely to be willing to spend money at your store when they know their purchases won’t cost them much more than buying elsewhere.

What makes one person choose one brand over another? Is there any way that we can figure out what makes each type of customer tick?


You can’t please every customer all of the time, but you can create a high-quality experience for the ones that matter most to your bottom line.

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