Barbie’s Massive Pink Marketing Campaign

In the summer of 2023, the world was swept up in the Barbie-core movement, thanks to Warner Bros.’s massive marketing campaign for Greta Gerwig’s “Barbie” movie. The film, starring Margot Robbie and Ryan Gosling as life-size versions of the iconic Mattel dolls, proved to be a cultural touchstone before even hitting theaters on July 21.