3 Proven Tricks To Increase Conversion Rate
If you’re serious about your business, then you should be concerned with increasing conversion rates. After all, a higher conversion rate means more sales and more money in your pocket.
But how do you increase conversion rate? The truth is that there are many factors that affect conversion rates and it can be difficult to know where to start when it comes to increasing them.
In this article, we’ll cover three proven tricks that will help you increase the conversion rate on your landing pages.
What is Conversion Rate?
A conversion rate is the percentage of visitors to your website that take some form of action after visiting. There are many different types of actions that can be taken by visitors, including signing up for a service, making a purchase, or downloading an ebook.
A high conversion rate means that more people are taking these actions than not; while a low conversion rate means that there are lots of people visiting but few are taking any action whatsoever.
For example, if your landing page has an email opt-in form and 10% of people who visit it sign up for your list, then your conversion rate is 10%. The higher the conversion rate on your landing pages, the more sales you will generate.
How To Increase Conversion Rate
Remove Distractions
- Remove unnecessary elements. The most important elements should be visible and easy to access in order to encourage users to make a purchase.
- Make sure that your design is simple, so that it’s not overwhelming or confusing. If you’re using an animation such as scrolling text or an image gallery, try not to use these too often because they can distract from what you’re trying to say with your product description page.
- Avoid using sound effects or animations (like video) during this process—these can distract visitors from reading your copy on the screen instead of focusing on it!
Improve Your Loading Speed
You may think that your website is fast enough, but you should be checking for performance issues. Make sure your site is fast Google’s search engine has become very sensitive to the speed with which a website loads. If it takes more than three seconds for someone to load your site, there is a good chance that they will leave and go somewhere else.
Your visitors will have a better experience if they can load the content quickly, especially in the first few seconds after landing on your site.
To help improve loading speed:
- Use a content delivery network. A Content delivery network helps deliver data from multiple servers around the world instead of just one location. This means that when someone visits your site they don’t need to wait long before seeing their content load up—especially if they come from another country!
- Use caching plugins on WordPress sites that allow you to set up how long pages should stay cached before being removed from memory by Google’s servers so that new visitors see fresh pages rather than ones cached months ago!
Make Sure Your Site Is Responsive
A responsive design is the best way to make sure your site looks good on all devices. You can use a tool like Google’s webmaster tools or another one that makes it easy for you to test how well your website will work on different devices.
Responsive design also means that your site is easier to use on mobile, which helps increase conversion rate.
A site that looks great on desktop but is a mess on mobile won’t convert as well as it could. Google’s algorithms take into account how good your site looks on different devices when determining rankings in search results, so make sure you’ve got a responsive design and are testing it for all screen sizes before launch.
Also read: How Technology Can Improve Business Efficiency by 10x
These tricks can help you increase conversion rate.
- Make sure your site is responsive.
- Remove distractions from your site and make it easy to navigate.
- Improve performance by optimizing images, CSS files, JavaScript, and other assets on the page so that they load faster.
Conclusion
To increase conversion rate, you need to keep your customers engaged and happy. The best way to do this is by creating a website that is easy to use, fast loading, and mobile-friendly. Use the tips above as a starting point for your next project, and consider adding additional features based on how well they work for your business.
By following these tips, you can make your website more user-friendly and increase conversion rate. Remember that it’s important to test different elements of your site as well as the whole thing together so that you can see what works and what doesn’t.
Discover more from The Lenco Blog
Subscribe to get the latest posts sent to your email.