A content calendar saves you from this stress because you get to have knowledge of what you want to post when you want to post it, how you want to post it, and what platforms you want to post your content. Your social media content calendar should include: Scheduled date ad time of posting' Platform (Facebook, LinkedIn Instagram, Twitter, Youtube, or Twitter) Content pillar or theme Content (Text, hashtags, and tags) and design direction (if needed) Visuals (Images and videos) URLs of any links required for the content