Telegram for businesses is an open-source instant messaging application that offers additional functionalities compared to other popular messaging apps like WhatsApp. It provides tools specifically designed to enhance communication with clients and offers numerous advantages over its competitors.

If you’re an individual or business planning to set up a Telegram channel to broadcast your messages, here’s a guide on how to run a Telegram channel. But before we go ahead, let’s review what telegram has advantages over its competitors.

Telegram vs. WhatsApp Business

While both platforms have their similarities, there are important differences that make Telegram an attractive choice for businesses:

Cloud Computing: Telegram is cloud-based, allowing message synchronization across different devices and eliminating the need to store data on your device.

Large File Capacity: Telegram enables users to share unlimited photos, videos, and files in various formats without worrying about their size. Files can weigh up to 1.5 GB each.

Data Encryption: Telegram’s infrastructure and encryption ensure fast, secure, and confidential communications with end-to-end message protection.

Privacy: Unlike WhatsApp, Telegram prioritizes privacy and allows users to create an alias rather than sharing their phone numbers.

Open-Source API: Telegram’s open-source API allows developers to create their own Telegram applications, offering flexibility and customization options.

Artificial Intelligence: Telegram integrates bots and AI tools, making it a valuable application for contact centers. Specialized tools and services can be integrated, allowing businesses to accept payments and offer personalized experiences.

Group Management: Telegram excels in managing groups with excellent broadcasting, segmentation, and automated response tools. With the ability to have up to 200,000 members per group, Telegram ensures efficient communication in large groups. Additionally, public groups provide valuable feedback and give businesses an opportunity to build a community.

Leveraging Telegram as a Marketing Tool

Telegram offers businesses a powerful communication tool that can be used simultaneously across PCs, Android, and iOS devices. Here are some ways to leverage Telegram for your business:

Create a Public Channel: Public channels have unlimited users, but only administrators can create and manage content. Ensure that your channel includes a descriptive name, a link to your website, and a relevant alias. This alias will be visible to users interested in joining the channel. By regularly updating your channel with multimedia content, you can effectively run marketing campaigns through Telegram.

Substitute for Email Marketing: Telegram channels can be used as substitutes for email marketing with instant delivery and comparable functionalities. The view counter on your messages allows you to monitor the impact of your publications in real-time, without the risk of ending up in spam folders. Users receive push notifications, eliminating the need to open emails.

Marketing Automation: Telegram enables you to automate processes by creating bots that handle your marketing campaigns. Auto Posting and functions like contact forms, surveys, and order placements can be integrated into your channel. You can also schedule posts at specific dates and times, streamlining your marketing efforts.

Check Out: WhatsApp for Business: Pros and Cons Every Entrepreneur Should Know

Steps to create a Telegram channel for your business:

• Open Telegram on your laptop or desktop computer.
• Click the three-line icon in the top left corner to access the menu.
• Select “New Channel” represented by a megaphone icon.
• Set the channel Name, preferably your brand name or the segment, department, product, or service you want to promote. You can also include a brief Description of the channel’s activity or purpose. Click Create.
• Choose between a Public Channel (customize the link) or a Private Channel, then click Save.
• Optionally, you can Add members from your contacts, or click Skip to do it later if your current contacts aren’t potential customers for your business.
• Click the three vertical dots in the top right corner, select “View Channel Info” to set a profile picture and make your channel easily distinguishable. It serves as a visual reference for your subscribers to understand the channel’s theme.
• Lastly, it’s advisable to use keywords both in your channel’s name and description. This makes it easier for prospects interested in your topic or business niche to find you on Telegram, especially if it’s a public channel.

Conclusion

The Telegram channels for businesses turn out to be a very valuable means of dissemination, as they represent an organized and peaceful space where each of your posts can be seen by every of your audience without any problem.